Gaint Tata E-Commerce May Focus on Premium Play

India’s one of the biggest industrial network, E-commerce venture is likely to be focused on specific categories and special product rather than every thing. There Idea is really different and will be focused to some specific products and services. They will be quite different from already successfully running e-commerce site like Amazon, Flip-kart and Snap-deal. Their Emphasis could be on premium play. This strategy is meant to differentiate the Tatas’ online project.

Tata E-commerce may focus on Premium Play

Tata group Chairman Cyrus Mistry, is believed to be closely monitoring the progress of the yet-to-be launched e-commerce project. The group is talking to advisors, consultants and other industry experts to roll out the online marketplace within a few months. While the broad format, that of hosting retailers on its platform, will be like the one followed by major online players in India, the scale and quality will be different.

In the past nine months, Ratan Tata has invested in several internet businesses including in Snapdeal, Paytm, Urban Ladder and Bluestone. The experience of Tata’s personal investment in internet startups could come handy once the group makes its e-commerce debut.

The group’s new online business will be launched under Tata Industries, a subsidiary of Tata Sons. Many of the group’s new businesses in the recent past, including Air Asia and Vistara, were launched under Tata Sons. Both Tata Sons and Tata Industries are unlisted entities.

Mohit Bahl, partner, Transaction Services, KPMG, said, “I would be surprised if the Tata group opens a general merchandise market place. I would expect them to target specialised segments.” While players like Flipkart and Snapdeal have an IT mindset behind their e commerce business, Tatas and some other brick and mortar companies would come with retail background, according to experts. A source, who didn’t want to be identified, said Tatas are likely to focus on premium products, categories and better customer experience in their e-venture. “It would be premium and curated play unlike Flipkart and Snapdeal,” he pointed out. Apparel and electronic appliances could be among the high-focus categories for the group.

Source : Business-standard

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