In 2021, as the pandemic continued, there was a major change where people adjusted their lifestyles and adopted healthy life habits. This has created a new group of consumers who want to stay healthy through health-oriented products and programs. This includes demand for regular engagement regimens to monitor physical and mental health, technology-based app selection, and virtual or physical health coaches.

At the heart of the world that keeps alive the spirit of a healthy lifestyle, ICICI Lombard has launched a new campaign to introduce the new feature ‘CalScan’ in its unique health and wellness program ‘ILTakeCare’. Through this unique campaign, the company will realize the theme of World Heart Federation 2021. It focuses on harnessing the power of digital health to improve awareness, prevention and management of cardiovascular disease.

Who CalScan is best for?

Obviously, the idea of promoting the feature is to keep the audience healthy. The feature is aimed at people who like to frequent their local Halwai shop and have their favorite samosas often. While the dish is often qualified as a snack, it often has more calories than a balanced full course meal. But its not important to just have the right amount of calories. The source of the calories also matters. Hence, if you are not careful about the right quality and quantity of calories you consume, it can have adverse effects on your health.

At the same time, not everybody can afford to have a nutritionist or a dietician on call to verify the calorie content of the food they are eating. This is where the CalScan feature of the app comes in. The feature allows consumers to track the amount of calories in the food they are eating and receive personalized recommendations, tips to burn calories, and reduce the intake of extra calories. Moreover, insurance companies evaluate your lifestyle to decide the coverage they will offer you and the price they will charge you for it. Hence, the CalScan feature not only helps you stay healthy, but it can also have a positive impact on your health insurance.

Advantages of Calorie tracking through an app

In view of the recent significant increase in the usage of health and wellness programs, the new Calorie Scan feature is an innovative offering for customers. It acts as a counter and encourages users to stick to their recommended calorie budget. ICICI Lombard aims not only to provide comprehensive coverage to consumers, but also to provide innovative solutions, thereby serving as a partner in the customer’s wellness journey.

Insurers have launched the ILTakeCare app in response to their determination to bring about a positive and long-term change in how people view health. So far, the app has benefited numerous customers and facilitates support for services like IL Hello Doctor, managing insurance policy, and virtual doctor. This company has always been trying to provide the best services in terms of health and wellness. With this new feature, insurers encourage customers to take care of their health. This year, as people have been showing a new awareness of fitness and overall health, ICICI Lombard tackled the serious issue of cardiovascular disease through addition of such innovative features.

With the addition of health assistance features in the insurance app, this year, we have gone one step further and opened a new chapter by taking part in a holistic wellness journey. Not only by helping them count calories, but by giving them tips on how to burn them and stay healthy on a regular basis.

You can now cover different aspects of your health at the same time. While the insurance app allows you to conduct any and all insurance operations from your smartphone, it also offers a great deal of convenience in your life regarding non-insurance operations. CalScan is just one of those features that elevate the app for your usage.