The e-commerce giant Amazon India on Monday announced a partnership with local online movie ticketing giant BookMyShow to allow users to book movie tickets on the e-commerce platform.
Amazon now Sells movie Tickets in India
The move comes months after the e-commerce giant began offering flight ticketing options in the country as it races to turn its payments service Amazon Pay into a “super app”.
Starting from today, Amazon users in India can now log onto the mobile app or mobile site to book tickets from a new “movie tickets” category which can be found under “shop by category” or Amazon Pay tab.
Apart from movie tickets, Amazon India users will also get access to BookMyShow’s content such as ratings, synopsis, posters, and movie reviews among others. The integration will allow Amazon users to pay for the movie ticket within the application. Users can choose to pay for the tickets via Amazon Pay or Amazon Pay ICICI Credit Card, Amazon Pay UPI or other digital payment methods. Reportedly, the new section will also offer downloadable movie tickets and a list of other Amazon Pay transactions.
Amazon Partners BookMyShow
To gain market share, Amazon said its credit card users in India will get a 2% cashback on each movie ticket purchase. Until November 14, it will also offer a cashback of up to Rs 200 on each ticket purchase.
Neither of the parties disclosed who will foot this cashback. However, BookMyShow is likely paying Amazon a fee for tapping “millions” of customers the e-commerce giant has amassed in the country.
Ashish Hemrajani, founder and CEO of BookMyShow, said through the partnership the company will be able to access Amazon India’s “deep penetration across tier 2 and tier 3 cities.”
How Do I Book a Movie Ticket?
Mahendra Nerurkar, Director of Amazon Pay, said today’s partnership shows Amazon’s commitment to “simplify the lives of our customers in every possible way as they shop, pay bills, or seek other services.”
Last month, Amazon introduced a new feature that allows Amazon Pay users to pay their mobile, internet, and utility bills through Alexa. This is the first time Amazon is offering these functionalities in any market
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