Facebook launches a new feature for business to message users privately. Facebook Inc rolled out features Wednesday that enable businesses to privately communicate with customers through messages as part of the social networking company’s push to make its Messenger app a stand-alone platform.
Businesses can now include a “send message” button in ads that appear in Newsfeed that allow Facebook users to click a button and send messages, which are private. If users post a comment on a business’ Facebook page, then the business can privately message that person.
The features are part of Facebook’s efforts to convince more small and medium-sized businesses – especially those in emerging markets, such as India, Brazil and Indonesia – to advertise on its platform.
Facebook hosts more than 40 million active small and medium business pages, it said, with more than 1 billion page visits each month.
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