Instagram Soon Launch The In App Shopping Feature

Soon the users use Instagram as a shopping app as the Instagram is soon going to allow all its users to do in-app shopping. This feature will soon let all its users buy the products directly.

20 US-based retail brands comprising Warby Parker, JackThreads and Kate Spade will go live on Instagram in the form of photos in the next week. Instagram’s Users can windows shop the photos in a photo-sharing app and can buy the item by tapping on the image.

instagram-soon-launch-the-in-app-shopping-feature

Each image will be embedded with tap to view option in the lower left-hand side and by clicking on the image, it will open up the name and price of the product displayed in the photo.

Tap to open the image in more detailed view in another window.  If user wants to buy the item and want to shop more, then click on ‘Shop Now’ option which will direct you to a browser view where you will be able to add items to your cart and check out by paying the money.

In an Instagram blog, it said that this feature will bring important product information to the consumer earlier in the journey, all without leaving the Instagram app to search. During the initial testing phase, new features will be available to few iOS users in the United State.

Instagram app has become the first app to introduce this type of feature and has taken a step ahead to introduce the online shopping of various brand clothing and will soon come into action with this new feature.


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