In business, you have to invest in tools that can help automate some processes to give you and your employees more time to focus on revenue-generating tasks. One such device is an autodialer.
You may be thinking that calling customers is a thing of the past. After all, it might be more convenient for consumers to scroll through their news feeds and engage with your team through chat. However, talking to your clients personally remains to be a valuable marketing strategy. That’s why companies like Call Cowboy still provide this service. Calling prospects continues to be the fastest way to persuade them to try your products and services.
Here are the key benefits of autodialers in a business that you should know about:
- Boost Efficiency
The primary advantage of investing in software like auto-dialers is that it allows you to automate the process of contacting leads or clients. Most apps have a feature ensuring that your agents are automatically connected to live numbers only.
Auto dialers can detect busy signals, voicemails, and non-serviceable numbers. This means that there won’t be any time wasted in typing in the number and waiting for the customer to pick up their phone.
Additionally, manual dialing usually leads to errors in connecting to the phone number of your prospects. This is particularly true in the latter part of the workday when your agents have lower energy and concentration levels after working for several hours.
On the consumers’ end, they can enjoy the benefit of having a robotic receptionist that can help them connect to the right team in your company. You may have also experienced calling a toll- free number and being presented with the options to press a number that will direct you to the department that you want to speak with.
Most apps have this feature. You can take advantage of this function for your enterprise as well if you invest in this software.
- Increase Productivity
If your agents’ calls always push through to live numbers, they spend the majority of their time speaking to customers. An auto dialer can help you ensure productivity in the workplace because it aids your employees in doing their respective jobs.
It also boosts your productivity since some auto dialer programs have a call masking feature. With this, VIP customers can reach you directly, and vice versa, without invading your privacy. This is because the software displays your rented local number instead of your personal one when making or receiving calls.
Now, you can continue to be productive even during downtimes, like when you’re waiting in line. You can contact potential customers through your mobile phone without worrying about revealing your personal mobile number.
- Improve Conversions
An auto dialer can also help you in boosting leads and conversions by ensuring that you’re able to contact each potential customer on your list. Plus, your agents can easily tag the numbers that they’re able to contact for accurate reporting.
The software automatically pulls up the client’s saved information as soon as they’re dialed. This gives your agents time to prepare before they reach the customer and use this knowledge to drive personalized conversations once they’re connected.
Another feature that the software offers is ringless voicemails. These are useful for promoting a campaign to your customers, such as a sale on your store, without interrupting their day.
One of the things that you should be wary of when doing cold calls is that you run the risk of disturbing potential clients since you don’t know what they may be doing at the time. For instance, they may be in the middle of a meeting, or they could be driving on the freeway, which makes it inconvenient or dangerous to answer your call.
A ringless voicemail is similar to leaving a note for them about your special promo without them hearing even a beep from their phone. Your message would immediately be routed to their voicemail inbox, which gives them a choice to review it at a more convenient time.
This would significantly boost their perception of your brand. In turn, it increases the chances that they would be more open to doing business with your company.
- Monitor Performance
You can also enjoy the call monitoring feature that this software provides. It’s valuable for the performance management review of your new hires, especially during training sessions. You can connect them with fake customers first and listen to how they handle the calls.
During live sessions, this function is useful for tracking agent productivity. This way, you can ensure that your team is doing its best to reach out to potential customers and bring in money for your company.
- Coach Employees In Real-Time
As mentioned above, the call monitoring feature can help you listen to the conversations between your agents and customers in real-time. With this, you can boost the quality levels of each call that you make or receive.
In addition, you can do whisper coaching to your employee, especially if there are questions that they can’t answer. For extreme situations, you can barge into the call and help them with the customer’s inquiries or complaints.
- Stay Compliant
Autodialer software can also help you comply with do-not-call (DNC) guidelines from the Federal Trade Commission (FTC). This includes refraining from contacting anyone in the DNC registry as these are consumers who have explicitly stated that they want to limit the telemarketing calls they receive.
Another regulation that you should remember is to abide by the boundaries that protect consumers from being pestered by telemarketing calls at specific times of the day. You may only call potential customers between 8 AM and 9 PM in their homes, but you can call them anytime in the office.
How To Choose The Best Auto Dialer For Your Business
Now that you’re aware of the benefits that an autodialer can provide for your business, you should also know how to select the best platform that can help you reach your target audience. It all takes a bit of research to identify the right solutions for your needs.
Here are a few tips to follow when choosing the best auto dialer for your brand:
- Know Your Customers
You must be familiar with the needs and preferences of your target audience. This means getting to know them as more than the demographics. The age of potential customers plays a significant role in making the decision to invest in an autodialer since consumers in the older age group tend to be more used to receiving telemarketing calls than the younger generation.
Another factor to consider is their occupation. Do you cater to people who work within regular office hours, or are they from industries that entail irregular work schedules? You have to identify this aspect so that you’ll know when would be the best time to call them. For the latter, you particularly have to be careful about violating the rules set by the FTC if you’ll be calling them at home.
- Determine The Features You Need
After knowing your target audience, especially their needs, the information you glean should help you choose the non-negotiable features that your auto dialer software ought to have. List the functions that would be of great help to your company and do your research to find the provider that can cater to your specifications.
Aside from the auto-dialer process, these are some of the features that you might need:
- Predictive Dialer – A predictive dialer calls several numbers simultaneously and connects your agents to the customer who answers first. This can save your team time since they no longer need to wait for leads to pick up the phone.
- IVR System – Interactive voice response (IVR) technology provides a phone menu system that gives callers a choice to be routed to the department that they need to speak with. It serves as a robotic receptionist that directs your inbound calls to the appropriate teams.
- SMS Functions – You might also need text forwarding and autoresponder features for your marketing campaigns. This is useful if you have a blend of old and young target customers.
- Advanced Call Features – Call masking, forwarding, and tracking are useful features that you might need for your business as well. These advanced call functions provide you with more control over your operations.
- Check The Provider’s Customer Support
You should also read up on reviews about a provider, especially on how they take care of their clients after sales. You want to be sure that you can contact their customer support anytime and anywhere since a single minute of downtime due to technical issues with your auto dialing system can lead to thousands of losses for your company. The company should assure you that they can help you during times of crisis.
Conclusion
An auto dialer boosts efficiency in your company and increases the productivity of your team. It also helps you monitor their performance to ensure that all calls are handled well. More importantly, this software improves conversions since it allows you to reach your target audience personally.
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