When we dive into the cloud of influencer marketing we get to know these ultra savvy fashion influencers who show us how to transform social media into successful careers. They are making their enduring impression in the fashion industry by simply following their passion and emphasizing on social branding. Puneet Tyagi, The Indian Fashion Influencer and blogger from Delhi is doing the same. He explains what makes him one of most talked about Indian Fashion Influencer and blogger.
Puneet you were a successful model before turning to Fashion blogging, what brought you to Influencer marketing
Well it wasn’t the marketing actually that brought me to Fashion blogging/influencing, but as a model, I have developed quite good sense of men’s fashion and grooming and I have always felt that In our countrymen, in general, are quite laid back when it comes to styling and dressing-up themselves, they are too monotonous and repeating, so just thought why not to share my knowledge and experience to change this a bit, so I started writing my experiences and suggestions in my blog and on my official Instagram handle.
So when did you actually started working as a fashion Influencer?
Although lots of people were taking suggestions related to fashion trends informally for quite some time formally I have started in 2019.
32 k followers in a year, You are one of the most talked-about fashion influencers in Delhi fashion arena because of the kind of attention and traffic you are getting so soon, what makes you so successful
Well, I am still growing, but I suppose My originality, Consistency and the way I connect to my audience is unique. Having said that each influencer has his/her own unique style and everyone has the space to grow here on social media, provided what you are offering is authentic and you are able to take it precisely to your followers.
How is fashion PR changed in recent years?
Social media particularly Instagram has changed it a lot. Earlier only movie stars or celebrities were preferred by brands but now even they realize our remarkable presence in the market, due to huge and dedicated fan base they find relevance in investing in Fashion influencers as we are more approachable and equally profitable to these brands.
Brand collaborations are pillars of Influencer marketing, please tell us about the collaborations that are your favorite?
Well, I collaborate only with those brands which I trust on, so all of them are my favorite, I have worked for all big Designers and Brands like Honda amaze, Amazon, Flipkart, Bombay shaving company, Images Bazar, Volvo, Bharat Reshma designers, gargee designers, etc and have been covered by page 3, HT city and zoom TV multiple times. I truly believe that If I promote or suggest anything blindly it will ultimately hamper me only, as people trust me and if I will offer something that is not genuine they will stop doing that.
How is influencer marketing going to change?
Influencer marketing has become one of the most important and integral parts of PR and marketing, Due to the huge craze of social media, it is easier for brands to approach millennials through fashion influencers like us as gen-z has shown tremendous interest in our work and our fan base is quite huge. So, I think it will grow with even more fast pace in near future with more and more brands joining the trend.
As a fashion influencer, what do you think brings these brands to you?
I think I am quite approachable and my engagement with the audience is quite unique and my Reach, which is clear with a number of visitors I have on my page and from the rate by which number of followers growing on social media.
Well with the impeccable sense of men’s fashion and lifestyle and the kind of traffic and followers Puneet Tyagi has got in such a short span of time we must Say Puneet Tyagi will soon be amongst the list of Top men’s fashion influencers and bloggers of India.
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