A logo is more than just a small icon. It reflects the core essence of your brand in a visual way. With it, you can promote your business online (via a website, on a blog, on social media, and so on) or offline on lawn signs, clothing such as t-shirts and polo shirts, on car magnets, or at tradeshows.
But are you aware that it takes just 10 seconds for a person to have an opinion about your business’s logo? Or that the same person likely takes five to six views of your company’s logo to link it to the product/service you offer?
So, how do you go about creating a new logo for your business? Well, you can create a new logo for your business online using LogoMyWay. Here’s what to consider when creating your own logo online with LogoMyWay and how to design the logo itself.
Factors to Consider When Designing Your Business Logo with an Online Logo Creator
There are several crucial factors to keep in mind when designing a new logo for your business with an online logo creator like LogoMyWay. Here are the most essential elements to consider throughout the logo design process:
Know Your Audience
Before you create a logo, you need to know your target audience so you can determine what types of colors and fonts you’ll use. In essence, knowing the audience, you’re aiming to reach helps you decide on your logo’s overall appearance and feel.
Choose the Right Logo Creation Template
LogoMyWay simplifies the logo design process by providing an array of logo templates from which you can pick one. But make sure to take your time at this stage of the design process as your template is going to make up most of your design.
Select the Right Color
Your choice of color scheme is one of the key decisions you must make when creating your logo with LogoMyWay. When choosing the color scheme of your logo, you’ll want to keep in mind a few things:
The message relayed by your logo colors: Certain colors pass on certain messages. For instance, red is an eye-catching, bold color that can relay messages of romance, anger, or passion, based on the context. By contrast, blue is a calming, cool color that transmits messages of peace and calm.
When picking the colors of your new logo, make sure to take into account the messages that your colors pass on. Pick colors whose message connects with your brand so that your logo can really strike a chord with your audience.
Apart from that, it’s vital to pick colors that look good together. Certain colors go well together while others severely clash. Fortunately, it’s quite easy to tell when a color scheme is easy on the eye. If you don’t think that your logo colors look attractive, it may be useful to ask for views from other people.
Picking the right color scheme is only half the battle won when designing your logo with LogoMyWay. But if you consider how your logo colors appear and the message they relay, you should be on the right track to designing an effective and outstanding new logo for your business.
Select the Right Font
After picking your new logo’s template and color scheme, your next move is to pick the font you’re going to use. While font may not seem like that big of a deal, the truth is that your choice of font plays a critical role in the logo design process and even conveys crucial information about your business. When choosing a font for your logo, you’ll need to bear in mind the following things:
Select a Font that Matches Your Brand’s Vision
Fonts may be commanding and bold, frilly and feminine, or anything in between. Also, they can be plain and simple or complex and highly intricate, with every letter being a brilliant work of art by itself.
However, what really matters is that different fonts can pass on different messages concerning your brand. For instance, if your company sells sports gear, it’ll probably be a better idea to go for simple, bold lettering rather than a frilly, complex font. Take into account what your font says about your business and pick a font that represents what you want your business to look like to your audience.
Pick a Font That Suits Your Overall Design
Your selection of font is a vital part of designing your logo and you’ll want to go for a font that suits your overall design as opposed to clashing with it. While it may require some artistic eye to establish if a font suits your overall design, it should be relatively easy to determine whether the font you want to choose is the right fit in terms of style or not.
Check Out the Competition
Check out your competitors as well as other businesses that have the same customer base as yours. Try to spot patterns in icons, font types and so on. Your aim should not be to copy what your competitors have but to get some inspiration and insights.
Keep Things Simple
When designing your own logo, be sure to keep things simple. As they say in logo design, less is more! Avoid using too many fonts or colors, and ensure that the elements you use work well together.
Designing Your Logo Online With LogoMyWay
LogoMyWay helps you design your new logo just the way you want it to look. Our expert logo designers created all our logo designs and they’re absolutely customizable. All you have to do is change the colors, fonts, text, and size to fit your business. Once you pay for your new logo, you’ll get complete commercial rights to use it.
How to Make a Logo Online Using LogoMyWay
With LogoMyWay, it’s never been easier to make your own logo on the internet. To get started, just follow these easy steps:
- Enter the name of your company in the box and tell customers a bit about your brand or purpose. For instance, do you own an Italian eatery, a coffee shop, or are you close to launching a new parenting blog? If you have a slogan, enter it too and select “Start Now”.
- You’ll then see countless logo choices for you to pick from. Pick the kind of logo you wish to create. Do you want an initial-based, icon-based, or wordmark/letter logo? Pick the logo you love the most and click it.
- You can now begin editing your logy by changing the shapes, colors, fonts, and any lettering. Choose your desired types of fonts with our special font tool.
- Once you’re through with editing your new logo, click “Next”. Now you can buy your logo as well as all the high-resolution vector files you can use wherever you want, such as on your website, your business cards, or any other merchandise.
Work One-on-One with Our Expert Logo Designer
After using LogoMyWay, you might want your logo to have a more personal touch. If so, we can hook you up with one of our expert designers to make further alterations to your logo. Since you’ll have the master file and high-quality vector files, our logo designer will easily make changes to your logo. We’ve got thousands of professional logo designers on standby to assist you.
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