Online marketing is so focused on influencer campaigns that it is estimated more than 80% of marketing professionals used or have plans to use this approach to promote a product or a service. With such a large portion of marketing professionals using influencers, you’d expect that finding the right person for your campaign shouldn’t be a difficult process. However, finding the right influencer for the campaign is the part that can make or break a marketing campaign. Even more than that, after finding the right influencer, there’s also the step of being able to reach out to them. Here’s where a good personal & work email finder comes into play. Equipped with this tool, once you figure out who’s the right person for your campaign, you will have a much easier time contacting the influencer.
Going back to how to find the right social media influencers for your product or service, we put together some of the most common practices that should make this process a lot easier. So, without further ado, let’s answer the most pressing question of “how to find social media influencers?”
Start with a Hashtag Search
Since we’re talking about social media, the first thing that should come to mind is conducting a hashtag search. For finding influencers that may have already mentioned your brand in their posts, start by searching your brand hashtag. If this search doesn’t return any results, move on to searching some of the most relevant keywords for your industry and find the influencers that have the most traction in this field.
Ask for Recommendations
Like in every other domain, word of mouth still has a lot of power in online marketing, especially when talking about finding influencers. So, if you’re not sure how to identify social media influencers on your own, you can always ask a colleague, or the marketing officer from a similar company for recommendations on who they used for their campaigns. Sure, with all the competition between brands, you should always be prepared for getting dishonest recommendations since nobody is happy about giving away their recipe for success. That’s why, one you do get a recommendation, you should always do your own research to make sure you’re getting the right person.
Use Google Alerts
Another way to locate influencers for your business more rapidly is through Google Alerts. Not only that you can set alerts for the keywords that are most relevant for your business, but it will also help you identify the people that write about related topics. Google Alerts can be used in combination with the hashtag search method we presented as the first solution since you won’t have to perform the same checks over and over again.
Check out Influencer Marketing Platforms
Obviously, someone though about building a platform where various influencers can be rapidly contacted by brands interested in their service. And while these platforms to take some part of the work from you, it’s also a know fact that the very best influencers in their domain aren’t going to be posted here. However, if you’re not representing a top company in need for the very best social media influencer in their niche, you can still cut your time short by using these marketing platforms and make a shortlist of people you want to get in touch with.
Found the Right Influencer. What’s Next?
After you located the person that matches with your brand and your vision on how to promote it online, you’ll need to contact them and make a proposal to collaborate. And even though finding the influencer wasn’t a walk in the park, you will discover that finding the contact info of certain influencers can also be quite challenging. That’s why you need to make sure you have the proper tool that can transform you into an email hunter.
Instead of praying that an influencer company simply drops in your lap, you should add the Signalhire chrome extension to your browser. With it, you will be able to get contacts from all the relevant social media networks and build a portfolio of influencers and persons of interest to communicate with. Not only that Signalhire’s email finder will help you build that database of possible influencers that can take your brand to the next step, but you can also get contacts of potential clients and pretty much everyone else that is of interest for you.
Equipped with this advanced tool, you will never have to waste long hours doing social media research or begging for recommendations from other professionals in your network. Not only that you will spend less time looking for the right type of influencer, but you will also get all the means of contact so you can establish a connection faster.
Conclusion
Even though promoting your brand through social media influencers is a method that is proven to generate great results, finding the right influencer can be difficult at times. Applying the tips presented above, you should be able to build a shortlist of people that you want to get in touch with. And once that step is over, you now know the best tool to get influencer contacts and save lots of time that can be invested in building the perfect marketing strategy alongside the best influencer in your niche.
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