Pinterest, the online image website, has offered a couple of new highlights to enhance shopping on the stand in a tender to monetize its libation. It proposes to change itself from being mostly a learning site to a shopping site, hence it has launched a pragmatic shopping bag. This new cart-like characteristic will let you add products of your choice to a virtual cart while you are window-shopping at the site and the pins that you find. Before you quit the site, you can review the products in your bag from within the website or the app itself.
Previously, the buying option was only accessible on the mobile app and within the US. While the US only limitation hasn’t changed, they have extended the purchase option to the online website as well. They are working closely with retailers to build a better experience for the user while buying so that the necessary USP of the user seeing only what they like doesn’t turn off.
Additionally, Pinterest has consolidated a visible search feature, wherein, when you can open an image it displays a small frosted like search button on the top right edge of the image. Once you hit that button, you can define an area within the image by moving a rectangular box. Based on that feature, the app recognizes the object(s) within that area and suggest visually alike pins for you. This characteristic works on both the app and the web, and it is not range restricted.
While Pinterest has always been about blending social networking with learning, they look to be doing the complete ‘blending the social and e-commerce’ taste quite well too. Beforehand, Flipkart and Twitter have both made attempts in the same way with ‘Ping’ and the Buy button sequentially, and we all know how that transformed out. With this addition, it would be even more fascinating to see how Facebook’s assumed e-commerce bots turn out.
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