On Friday, Prashar Bharati will launch a mobile app and a website for All India Radio’s Balochi Service to reach out to the people who speak the language across the world. Earlier, Prime Minister Narendra Modi highlighted the violation of human rights in Balochistan in his 15th August Independence Day speech and later also announced a Baloch programme on AIR.
The External Services Division (ESD) of All India Radio – run by the Information and Broadcasting Ministry of India – started the Balochi language service in year 1974-75.
Chairperson of Prasar Bharati – A Surya Prakash launched the website and mobile app. The website and mobile app will help the External Services Division to find additional platforms to supplement its existing shortwave transmissions for various language services.
An official said that This technological upgradation will not only expand the reach of the service of Baloch Diaspora spread in different countries but also provide improved reception quality to the listeners in Afghanistan-Pakistan region, the original target of the service.
It was for the first time that any Prime Minister during his Independence speech mentioned about the disturbed areas under the control of Pakistan.
Earlier, DoorDarshan(DD) News had also sent a team to Geneva, Switzerland to interview Brahumdagh Bugati – leader of Baloch Republican Party.
The External Service Division broadcasts daily over 50 multi-transmission programmes covering at least 108 countries in 27 languages.
These include 15 foreign language programmes, mostly from East Asia and South Asian region including Balochi language.
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