Videos are dominating all social networks we cannot deny it. They are present in Instagram stories, the YouTube tutorial, the Facebook video, the TikTok, etc.
Video marketing is increasingly taking over all the growth strategies of a brand or company, and this is due to its incredible results and the great demand from the public.
If your brand is looking to grow in the digital environment, it’s a good time to bet heavily on video creation here we’ll tell you a little bit about the 10 benefits of video marketing and everything you need to know for your business to grow.
What is video marketing?
In a simplified way, it means using videos, as the name implies, for a marketing strategy and growing your brand’s presence and results through this audiovisual media format. Promoting your brand to attract and retain customers, all through videos.
This new form of marketing has been growing a lot among companies and the reason is obvious: its results are immense and never fail! Even, in this era making video has been very simple as so many video-making tools are available online. Anyone can make a video by using pre-made templates on any video maker tool/website. Short videos are also getting their reach and engagement in such videos is quite high.
The creation and consumption of content in video format stands out on any platform or social network
Is video marketing that important?
Okay, you must have already understood what “video marketing” means, but maybe you are still in doubt about whether or not to use this media format in your digital marketing planning.
Before you want to jump into this new trend, you need to make sure that you don’t spend time or money on something that won’t bring results.
So here we will show you all the importance of video marketing through these 10 benefits for your business.
10 Benefits of Video Marketing for Your Business:
1. The format loved by the public
The increase in video content creation is mainly because brands are getting a positive response from their audience. People’s demand for videos is higher than for other media formats.
2. Your engagement will be higher
Using and abusing video marketing, you and your brand will realize an incredible result: your engagement will increase immensely.
That’s because, by creating and sharing content in video format, your audience will be more likely to interact with them.
Always remember to ask for feedback from your audience, whether in the form of comments, likes, and/or shares.
3. Higher conversion
People will be more likely to buy your brand’s products through videos. Whether it’s through some unboxing of a famous influencer or a video of your company even to display the product being launched. The public always feels more confident in buying something after having watched a video about it.
4. It will increase your brand reach
With the popularity of videos and a high rate of engagement in return, you will see your brand reach skyrocket. Your content will be shared more easily over the internet, reaching new audiences and/or customers.
5. It will increase traffic
YouTube is currently considered the second most used website for conducting research, with billions of visits per day around the globe.
By investing in the creation of content in the form of videos, your organic traffic (not using paid advertisements on your content) will increase immensely.
By creating a good SEO, soon your video attracts more looks and will generate more leads organically.
6. A great email marketing strategy
Research shows that using videos in your newsletters tends to increase visits. That’s because, as tip number one already says, this format is the darling among internet users, who often prefer to consume a video over any other media.
By adding your videos when creating your email marketing, your brand will not only be powering your emails, but your videos will also increase views and engagement.
7. Content sticks better in your audience’s mind
Through videos, your brand can better teach or share what they need and the content will stick more easily in the public’s mind.
It could be to teach something, like a tutorial or a video lesson. Or maybe to showcase and advertise your brand’s new product. Whatever the purpose, the content will stay in the minds of your target audience.
8. Creates emotional bonds between the brand and the audience
Videos have the immense power to bond and move people more than any other medium. This is because by watching a video, you will be engaging the audience’s attention both visually and auditorily.
If your company videos have people talking about the content, or if you work alone and record yourself in the videos, this will also strengthen the audience’s ties to your brand.
Because by doing this, people will relate and be more emotional with familiar faces, thus creating a bond between the brand and them and consequently retaining their customers.
9. Easy consumption
This media format is great for consumption, especially by those who are more comfortable listening to a topic than reading about it.
With the rush of everyday life, videos have been sought after because they are easy to consume.
10. Go viral!
One of the most striking features of videos about other media formats is their ability to go viral. Unfortunately, the chance of content going viral as a blog post is much smaller compared to the power it would have if it were in the video. That’s why it’s a great way if you need to increase your company’s reach by going viral
Conclusion:
In this era of the Internet, videos play a vital role when it comes to marketing and reaching new customers. Also, these videos can help in creating brand awareness and make your business stand out in the market.
